The popular mobile game « Angry Birds » will no longer be available for download on Google Play starting February 23rd, according to developer Rovio. The decision to remove the classic game from Google Play is due to its negative impact on the success of other Angry Birds titles. The game has been downloaded over 100 million times on Google Play since its release in 2009.
Rovio cites economic reasons for the decision, stating that the success of the original game has had a negative impact on the rest of the company’s portfolio. After reviewing the economic model, it was decided to remove the game from Google Play. However, those who have already downloaded the game will still be able to play it after February 23rd.
Fans have noted in comments under the announcing tweet that newer Angry Birds titles rely more heavily on in-app purchases and microtransactions, whereas the original game contains fewer such elements. In response to the removal of the game, angry birds fans expressed their love for the game and requested that the game be brought back to the Play Store.
Although Angry Birds will be removed from Google Play, it will still be listed in the App Store, although with a name change. The game will now be called « Red’s First Flight » for iPhone users.
In conclusion, the decision to remove Angry Birds from Google Play reflects the challenges faced by developers in managing their game portfolios. As developers strive to deliver better and more successful games to their audiences, they must also consider the impact of their older titles on the overall success of their portfolio.