WhatsApp is reportedly reintroducing a beloved feature that it removed nearly four years ago. In 2019, the messaging giant banned newsletter dissemination, but according to a leak, the feature could soon make a surprising comeback.
In the latest beta version (2.23.5.3) of the Android mobile messenger, references to a new feature called ‘Newsletter’ have been discovered by the WABetaInfo fan site. This function will enable users to send messages to unlimited contacts who have subscribed to their newsletter using their phone numbers.
Unlike traditional WhatsApp messages, newsletters will not be end-to-end encrypted. Nevertheless, the sender’s phone number will be hidden from other recipients for privacy reasons. The new feature will probably be found in the status area. According to the report, it is unclear if the feature will be named « Newsletter » or if it is just a code name.
WhatsApp had banned newsletter messaging on Messenger in December 2019 to stem the spread of spam and fake news. The feature’s reintroduction will be warmly welcomed by many users who relied on it for communication.
Overall, the re-implementation of the Newsletter feature is good news for WhatsApp users. It will enable them to connect with an unlimited number of subscribers again. However, given the challenge of controlling spam and fake news on a messaging app, there is a need to monitor how the feature performs in practice.
In summary, WhatsApp’s decision to reintroduce the Newsletter feature indicates a shift in its focus, as it seeks to enhance its users’ experience. It remains to be seen how the feature will perform once officially launched, but early indications are that it will be widely popular among users.